Krave

For years, the Krave Chocovores have been finding new and ever more devious ways to get their fill of chocolate.

Krave cereal is aimed at teens, so we wanted the Chocovores to invade modern teens’ world.

Teens love gaming. And they love watching gamers’ ‘Best Kills’ videos online. So, we created ’Top 10 Melts’. We made a series of 10” social ads covering a whole range of different video game genres and allowed teens to vote on their favourites, all leading to a full-length 80” video on YouTube counting down the full top 10.